2015-2016 Undergraduate Course Catalog 
    
    Oct 23, 2021  
2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]

MAR 444 - New Product Management

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
The product innovation process. Learning how managers can best use models and analytical tools to improve decision-making in the development, launch, and management of new products.
PREREQ: MAR 255  OR MAR 301