2015-2016 Undergraduate Course Catalog 
    
    Oct 23, 2021  
2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]

MAR 255 - Principles of Marketing

Martin J. Whitman School of Management
3 credit(s) Every semester
Marketing as a major business function and social process. Analysis of market forces. Marketing opportunities. Determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.
PREREQ: ECN 203  AND (MAS 261  OR MAT 122  OR MAT 221 )
COREQ: FIN 256  AND SCM 265