2015-2016 Undergraduate Course Catalog 
    Oct 26, 2021  
2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]

MAR 301 - Essentials of Marketing

Martin J. Whitman School of Management
3 credit(s) Every semester
Exploration for non-Whitman students of the principles of marketing as a major business function and social process. Analysis of marketing forces. Marketing opportunities. Determination of price, product, distribution , promotion and organizational policies required.