2015-2016 Undergraduate Course Catalog 
    
    Oct 23, 2021  
2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]

MAR 378 - Industrial Marketing

Martin J. Whitman School of Management
3 credit(s) Irregularly
Industrial market behavior and market segmentation. Planning and marketing research. Determination of price, product, distribution and promotion in the context of industrial marketing. Industrial marketing evaluation and control.
PREREQ: MAR 255  OR MAR 301