2015-2016 Graduate Course Catalog 
    
    Mar 04, 2024  
2015-2016 Graduate Course Catalog [ARCHIVED CATALOG]

ADV 645 - The Power and Peril of Global Persuasion

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Double Numbered with: ADV 345
A critical examination of the ethical challenges confronting advertisers in the global marketplace. Discussion and debate concerning advertising’s potential to both enlighten and distort in a digital world. Additional work required of graduate students.