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Apr 19, 2024
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2015-2016 Graduate Course Catalog [ARCHIVED CATALOG]
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ADV 604 - Seminar in Advertising Practice and LeadershipS.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Examination of advertising with the modern business structure; corporation; agency and media relationships; analysis of creative, research, and planning aspects. Limited to graduate students who have had no general course in advertising.
PREREQ: ADV 611
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