2015-2016 Graduate Course Catalog 
    Feb 24, 2024  
2015-2016 Graduate Course Catalog [ARCHIVED CATALOG]

ADV 509 - Advertising Research and Planning: A Case Study Approach

S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Students will learn how to apply theory and practice of advertising research by analyzing cases and studies in marketing communications and academic publications. Account planning, qualitative, and quantitative research skills are emphasized.