2015-2016 Graduate Course Catalog 
    Mar 04, 2024  
2015-2016 Graduate Course Catalog [ARCHIVED CATALOG]

ADV 507 - Strategic Media Planning

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Students will develop a strategic and advanced working knowledge of advertising media planning and buying, audience measurement, media research, new media concepts, audience segmentation and sales presentation.