ADV 507 - Strategic Media Planning

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring

Students will develop a strategic and advanced working knowledge of advertising media planning and buying, audience measurement, media research, new media concepts, audience segmentation and sales presentation.
PREREQ ADV 307
Shared Competencies Critical and Creative Thinking; Information Literacy and Technological Agility