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Nov 16, 2024
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2024-2025 Undergraduate Course Catalog
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ADV 307 - Conceptual and Creative Thinking in Media PlanningS.I. Newhouse School of Public Communications
3 credit(s) Every semester
Students learn media planning fundamentals to understand how different media are used to enhance the persuasive power of the advertising message. The class will prepare a media plan to support a marketing communications campaign.
PREREQ ADV 208
Shared Competencies Critical and Creative Thinking;
Communication Skills
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