2015-2016 Undergraduate Course Catalog 
    
    Mar 29, 2024  
2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]

SPM 334 - Sport Event Promotion

Sport Management
3 credit(s) Irregularly
An overview of promotional principles used in marketing sport events with a focus on strategies of promotional campaigns, public relations, as well as promotional theory. Students will apply theoretical concepts to a promotional campaign for an existing sport event.
PREREQ: SPM 205