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Nov 25, 2024
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2015-2016 Undergraduate Course Catalog [ARCHIVED CATALOG]
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RMT 301 - Retailing FundamentalsMartin J. Whitman School of Management
3 credit(s) Every semester
Retail mix: location, layout, organization, merchandise, pricing, customer services, sales promotion, and consumer trends. Retail research introduced through examination of target market and demographics.
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