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May 14, 2024
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2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]
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MAR 721 - Marketing and the Internet3 credit(s) At least 1x fall or spring
The course focuses on how traditional marketing approaches have to be modified to take advantage of the reach and capabilities of the internet, from understanding customer needs to after sales customer services.
PREREQ: (MBC 603 , MBC 604 ) OR MBC 636
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