2014-2015 Graduate Course Catalog 
    Oct 03, 2023  
2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]

MBC 603 - Creating Customer Value

1.5 credit(s) At least 1x fall or spring
How marketing managers develop an organization-wide customer orientation and create customer value through strategic planning, systematic analysis of the market environment, effective customer segmentation, target market selection, and product positioning.