2014-2015 Graduate Course Catalog 
    
    Dec 06, 2023  
2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]

ADV 615 - Creative Brain

3 credit(s) At least 1x fall or spring
Gain a thorough understanding of how advertising ideas are developed and spread across a variety of media choices. Learn to build a bridge across the historic divide that separates account managers from their creative colleagues.
PREREQ: ADV 604  AND GRA 617