2014-2015 Graduate Course Catalog 
    May 26, 2024  
2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]

ADV 604 - Seminar in Advertising Practice and Leadership

3 credit(s) At least 1x fall or spring
Examination of advertising with the modern business structure; corporation; agency and media relationships; analysis of creative, research, and planning aspects. Llimited to graduate students who have had no general course in advertising.