2014-2015 Graduate Course Catalog 
    
    Nov 24, 2020  
2014-2015 Graduate Course Catalog [ARCHIVED CATALOG]

ADV 523 - Digital Branding and Strategy

3 credit(s) At least 1x fall or spring
Crosslisted with: ICC 523 
Examines the transformative role that digital media (websites, social networks, blogs, wikis, mobile) have on the advertising industry. How consumers are reached and interpret the message from these digital platforms.
PREREQ: ADV 307 OR ADV 604