2018-2019 Graduate Course Catalog 
    
    Aug 12, 2022  
2018-2019 Graduate Course Catalog [ARCHIVED CATALOG]

ADV 615 - Creative Brain

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Gain a thorough understanding of how advertising ideas are developed and spread across a variety of media choices. Learn to build a bridge across the historic divide that separates account managers from their creative colleagues.
PREREQ: ADV 604  AND VIS 607