2018-2019 Graduate Course Catalog 
    May 24, 2022  
2018-2019 Graduate Course Catalog [ARCHIVED CATALOG]

ADV 604 - Seminar in Advertising Practice and Leadership

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Examination of advertising with the modern business structure; corporation; agency and media relationships; analysis of creative, research, and planning aspects. Limited to graduate students who have had no general course in advertising.