2018-2019 Graduate Course Catalog 
    Dec 01, 2021  
2018-2019 Graduate Course Catalog [ARCHIVED CATALOG]

ADV 612 - Strategic Brain: Account Planning and Research

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Study the strategic findings of consumer research attuned to the emotions and thoughts of target audiences. Most importantly, students explore how to obtain key kernels of knowledge and emotion that will make advertising campaigns successful.