2018-2019 Graduate Course Catalog 
    
    Oct 27, 2021  
2018-2019 Graduate Course Catalog [ARCHIVED CATALOG]

ADV 611 - Strategic Principles and Practices

S.I. Newhouse School of Public Communications
3 credit(s) Only during the summer
The fundamentals of strategic planning as practiced in advertising including problem assessment, competitive analysis, target market profile, brand positioning, opportunity recognition, creative platform, and creative executions.