2017-2018 Graduate Course Catalog 
    Jun 20, 2024  
2017-2018 Graduate Course Catalog [ARCHIVED CATALOG]

MBC 604 - Managing the Marketing Mix

Martin J. Whitman School of Management
1.5 credit(s) At least 1x fall or spring
Concepts and skills needed for developing and implementing the product, pricing, distribution, and communication strategies for goods and services. Focus on building sound, actionable, integrated marketing plans based upon target market and positioning strategies.