2016-2017 Undergraduate Course Catalog 
    May 27, 2024  
2016-2017 Undergraduate Course Catalog [ARCHIVED CATALOG]

ADV 345 - The Power and Peril of Global Persuasion

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Double Numbered with: ADV 645
A critical examination of the ethical challenges confronting advertisers in the global marketplace. Discussion and debate concerning advertising’s potential to both enlighten and distort in a digital world. Additional work required of graduate students.