2016-2017 Undergraduate Course Catalog 
    May 27, 2024  
2016-2017 Undergraduate Course Catalog [ARCHIVED CATALOG]

ADV 307 - Conceptual and Creative Thinking in Media Planning

S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Students learn media planning fundamentals to understand how different media are used to enhance the persuasive power of the advertising message. The class will prepare a media plan to support a marketing communications campaign.