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The Advanced Media Management program teaches the application of innovative digital solutions to strategic communications problems in both traditional and new media businesses — with a focus on emerging technologies. Technology has and will continue to change the way we experience and interact with text, images, audio, and video, and impacts all media, advertising, public relations, journalism, and entertainment. When every company has a digital platform and needs a 360-degree communications and content plan, every company is a media company. This program places students at the intersection of media and technology and prepares them to be leaders who can move at the speed of technology. Coursework focuses on foundations in the latest practices for managing technology, media organizations, platforms and products, content, and data. Students are taught by professors who have real-world experience in the media industry. This program includes a four day immersion in New York City where students hear from alumni, media professionals, and visit media outlets, agencies, and big tech offices.

The Advanced Media Management program is a unique and accredited media management program. Students take two to three courses in the Whitman School of Management that complement Newhouse coursework and provide students with a well-rounded perspective on the management and marketing functions of the communications and media industries. Additionally, students are able to take one open elective from any school on campus.

This 36-credit program leads to a Master of Science (M.S.) in Advanced Media Management. Students who come into the program with little to no prior experience in media, communications, or business may elect to take an additional six credits to build their knowledge. These six credits will be selected with the program director depending on the student’s goals and prior experience.

A degree in Advanced Media management gives students the ability to work in any field within the media industry — entertainment, journalism, advertising, pr, and big tech. Advanced Media Management graduates have worked at entities such as: Snapchat, Netflix, Google, The Atlantic, Meta (Facebook and Instagram), LinkedIn, ARK Investment Management, IDEO, Mondelez, Publicis, and Digitas.