2022-2023 Undergraduate Course Catalog 
    Jun 21, 2024  
2022-2023 Undergraduate Course Catalog [ARCHIVED CATALOG]

Applied Data Analytics, BS


Bruce Kingma, Professor of Entrepreneurship
Program Director 
(315) 443-3993


The School of Information Studies offers a bachelor of science degree (B.S.) in Applied Data Analytics.  As data and technology become increasingly fundamental to how businesses operate, understanding how to derive, communicate, and apply data-driven insights to organizational problems is an in-demand skill set that will give you an advantage over other graduates in your field.

Every industry and profession needs graduates who can use data to deepen their knowledge, further their research, and make better business decisions. That is why our Bachelor of Science in Applied Data Analytics is so popular with our students, our faculty, and our corporate partners.  It is a program with a strong emphasis on the applications of data science to enterprise operations and processes, particularly in the areas of data capture, management, analysis and communication for decision making.

Student Learning Outcomes

In addition to the comprehensive iSchool learning outcomes listed in the School’s Undergraduate Education description, students in the Applied Data Analytics major are expected to achieve the following additional learning outcomes:
  • Use data-driven approaches (e.g., visual, quantitative, qualitative, and computational) to generate insight from data, across a range of contexts (e.g., societal, business, political).
  • Examine how individuals, organizations and society are created and impacted by data and machine learning models.
  • Utilize data science development tools to support the full analytics life cycle.

Applied Data Analytics Curriculum

Students in the B.S. degree must complete the requirements listed on the iSchool main page  in the course catalog, including 15 credits of iSchool electives.


Students must complete five additional courses to fulfill their ADA elective requirement. When choosing iSchool electives, students may complete one iSchool concentration or obtain a minor outside the iSchool that leverages the use of analytics (e.g., Sport Analytics, Business Analytics, Computer Science, Applied Statistics, Economics). Completing a concentration and/or a minor allows students to select course work that matches their professional interests and planned career paths. Students who choose to obtain a minor (or double major) outside the iSchool can count 2 analytical focused courses as part of their 15 credit iSchool electives. Students may petition the Undergraduate Program Director to approve three courses to be considered a concentration in an area of interest that is not shown in the official list of concentrations. These three courses must provide depth in an area of study. Courses cannot be used to satisfy both a core requirement and a concentration.

Select one of the following concentrations:

Information Security Management (IST 323  required)

Project Management (IST 345  required)

Network and Cloud Computing (IST 233  required)

Web Design and Management (IST 263  required)

Digital Retail Strategies (IST 195  , RMT 301  , RMT 407  , RMT 457  required)

Innovation, Design, and Startups (IDS 301   required)

Innovation, Design, and Startups Concentration

IDS 301 is required.