Sport Revenue Management and Operations, Minor

Coordinator

Patrick Walsh

301 MacNaughton Hall

315-443-9881

ptwalsh@syr.edu

Description

The minor in Sport Revenue Management and Operations is an 18 credit minor designed to provide students with the knowledge and skills utilized to generate revenue within sport organizations such as sponsorship, marketing, ticket sales, brand management, promotions, and consumer behavior.

Admission

Applicants are required to have a minimum of a 3.0 cumulative GPA and will be admitted on a space available basis. To be eligible, a student must have completed 30 credits at Syracuse University in courses graded A-F and must submit a minor application to the Department of Sport Management (402 MacNaughton Hall) by November 1st for spring admission or April 1st for fall admission. Students must declare the sport revenue management and operations minor no later than the first semester of their junior year.

Student Learning Outcomes

Students will gain a theoretical background as well as strategies for sport revenue generation including, but not limited to: sport marketing, brand management, sponsorship, promotion, ticket sales, and game day technology. Upon completion of the program, students will be able to:

1. Explain, discuss, and analyze core areas of sport as it relates to sport revenue management such as marketing, promotions, and sponsorship

2. Evaluate marketing research regarding the development of sport revenue for an organization.

3. Analyze data from the sport industry and prepare recommendations for revenue generation strategies within sport organizations

4. Discuss sport management with professionals and the general public, using field specific terms and concepts.

5. Use of computer software relative to the area of sport revenue generation

Curriculum Requirements

Total Credits Required: 18

Restrictions

The Sport Revenue Management and Operations minor is open to all students based on the admission requirements stated above.