2020-2021 Undergraduate Course Catalog 
    Apr 14, 2021  
2020-2021 Undergraduate Course Catalog

Advertising, BS

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James Tsao, Chair
318 Newhouse 3, 315-443-7362


Beth Egan, Amy P. Falkner, Brian Hubbard, Kevin O'Neill, Rebecca Ortiz, Edward W. Russell, Brian Sheehan, James Tsao, Melanie White

Recognized as one of the top advertising and digital branding programs in the country, the advertising major in the S.I. Newhouse School of Public Communications helps students to become “big thinkers” and future advertising leaders. The curriculum provides an interdisciplinary approach to learning, introducing students to both theory and practice through project-based experiences using real clients. Besides taking core courses in advertising and communications, students are encouraged to use their electives to develop an emphasis within their major with the help of their advisors.

This major requires 33-39 credits in communications, depending upon the nature of the three electives which students choose to develop their advertising emphasis.

Student Learning Outcomes in Advertising

In addition to the comprehensive Newhouse School learning outcomes listed in the School’s Educational Mission  students in the Advertising major are expected to achieve the following additional learning outcomes:

  • Present advertising ideas, plans, research, strategies and executions in settings appropriate to their career paths;
  • Work effectively in teams to meet deadlines.

Major Requirements

Grammar Competency Requirement

Students must complete a grammar competency as part of their degree requirements. There will be two ways students can satisfy this competency:

  • First, by passing a grammar competency exam during their first semester on campus. The exam will be given twice - once before the end of the first week of classes and a second time prior to registration the next semester.  A passing grade on the exam will fulfill the competency requirement.
  • Secondly, by passing COM 101, a 0-credit grammar course which will be mandatory for students who fail the grammar competency exam.  This course can be repeated until a passing grade is earned and the competency is met.

 Students must meet the grammar competency to receive a degree.

Global Experience

The Global Experience requirement may be fulfilled by studying abroad or taking an approved class. A list of courses that fulfill this requirement can be found in the Newhouse Guidebook. If a student chooses to take a Newhouse class to fulfill this requirement, the additional Newhouse hours will be added to the 122 credits needed for graduation if the student has reached the Newhouse credit maximum.

Emphasis (3-9 credits)

Students are expected to complete an emphasis which complements their individual career goals.  Faculty advisors will work with students to put together a series of three courses to fulfill the requirement.  At least one of the three courses must be a Newhouse course.  Emphases may include, but are not limited to, account management, copywriting and art directing, media/communications planning, digital advertising, account planning, health promotion, and other professional interests that students may wish to pursue.

Total: 33-39 Newhouse credits required.

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