Student Learning Outcomes

Students in the New Media Management program are expected to achieve the following learning outcomes:

• Analytical Thinking: Ability to analyze the validity and structure of a media business problem statement, identify the core questions and challenges, frame the relevant systemic variables, evaluate the viability of various solutions, and conduct research to address gaps in knowledge or understanding.
• Ethical Conduct: An eagerness to involve other people and perspectives, integrating both into one’s academic and professional work, and regular demonstration of integrity by strict adherence to relevant laws, and industry best practices.
• Information Fluency: Graduates can derive and analyze multiple representations of quantitative information, including multivariate equations, numerical/tabular data, verbal/visual information, and use these to write tactical recommendations aligned to strategic goals.
• Leadership & Teamwork: Graduates demonstrate the ability to respectfully lead (and contribute to) diverse teams, working in a cooperative and coordinated manner to accomplish stated goals and objectives.
• Strategic Management: Ability to translate strategic business goals for a media or content business or unit into an innovative content management plan designed to accomplish those stated goals in an ethical manner, mindful of the institutional and cultural forces in play.
• Technical Acumen: Ability to recognize, modify, and apply the technical, theoretical and managerial principles of content management, content optimization, and distribution in a digital media business or unit.

Program Requirements

This program focuses on the management, finance, and marketing functions of the communications industry. The Master of Science degree in new media management is granted jointly by the S. I. Newhouse School of Public Communications and the Martin J. Whitman School of Management. The required number of graduate credits varies from 36 to 42, depending upon the student’s prior academic background.

This 36-credit program leads to a Master of Science (M.S.) in New Media Management.