2019-2020 Undergraduate Course Catalog 
    Jun 21, 2021  
2019-2020 Undergraduate Course Catalog [ARCHIVED CATALOG]

Public Relations, BS

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Michael Meath, Interim Chair
318 Newhouse 3, 315-443-9347


Anthony D’Angelo, Kelly Gaggin, SooYeon Hong, Brad Horn, Hua Jiang, Christal Johnson, Dennis F. Kinsey, Joon Soo Lim, Regina Luttrell, Michael Meath, Steven Pike, Maria P. Russell

Public relations is the management of communication between an organization and its publics. The public relations program provides students with instruction in the principles, processes, skills, and management of public relations programs designed to attain or maintain inter-organizational or social accord. Students learn the basic skills of writing, graphic design, and oral presentation, as well as the managerial functions of planning, research, campaign development, and evaluation. The program prepares students with a solid ethical foundation, an understanding of diversity and multiculturalism, and an understanding of the use of social media for strategic engagement with an organization’s publics. Emphasis on digital communication, social media analytics, and multimedia storytelling is woven throughout the curriculum. This is a 38-credit major. Students majoring in Public Relations must take the following requirements, and they are encouraged to take internships and other specialized courses as electives.

Student Learning Outcomes in Public Relations

In addition to the comprehensive Newhouse School learning outcomes listed in the School’s Educational Mission  students in the Public Relations major are expected to achieve the following additional learning outcome:

  • Apply an understanding of management principles related to public relations.

Major Requirements


*COM 346 - Race, Gender, and the Media  or COM 348 - Beauty and Diversity in Fashion Media  can be used to satisfy the diversity requirement instead of COM 344  and an approved course in the College of Arts and Sciences.

Capstone Requirement (3 credits)

This course includes a requirement to complete an ePortfolio to help with career development and assessment:

Global Experience Requirement

Newhouse Electives (3 credits)

Public Relations majors are required to take three credits of Newhouse electives.

Total: 38 Newhouse credits required.

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