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Dec 05, 2024
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2019-2020 Undergraduate Course Catalog [ARCHIVED CATALOG]
Marketing Minor
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Return to: Martin J. Whitman School of Management
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Student Learning Outcomes
1.Assess key company and customer factors and link them to marketing management decisions. |
2.Explain how a company select proper target customers and develop attractive value proposition for them. |
3. Create integrated action plans for product, pricing, promotion, and distribution strategies |
4. Adapt marketing decisions in response to competitive, regulatory, cultural, social, economic, and technological environments. |
5. Identify and develop creative solutions to marketing problems. |
6. Combine different analyses to make specific strategic marketing plans. |
7. Employ a systematic approach to analyzing current trends in marketing. |
Additional Information
For information on declaring a minor in Whitman, click here .
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Return to: Martin J. Whitman School of Management
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