2018-2019 Undergraduate Course Catalog 
    Dec 04, 2023  
2018-2019 Undergraduate Course Catalog [ARCHIVED CATALOG]

Public Relations, BS


Michael Meath, Interim Chair
318 Newhouse 3, 315-443-9347


Anthony D’Angelo, SooYeon Hong, Hua Jiang, Christal Johnson, Dennis F. Kinsey, Joon Soo Lim, Regina Luttrell, Michael Meath, Steven Pike, Maria P. Russell

Public relations is the management of communication between an organization and its publics. The public relations program provides students with instruction in the principles, processes, skills, and management of public relations programs designed to attain or maintain inter-organizational or social accord. Students learn the basic skills of writing, graphic design, and oral presentation, as well as the managerial functions of planning, research, campaign development, and evaluation. The program prepares students with a solid ethical foundation, an understanding of diversity and multiculturalism, and an understanding of the use of social media for strategic engagement with an organization’s publics. Emphasis on digital communication, social media analytics, and multimedia storytelling is woven throughout the curriculum. This is a 38-credit major. Students majoring in Public Relations must take the following requirements, and they are encouraged to take internships and other specialized courses as electives.

Student Learning Outcomes in Public Relations

In addition to the comprehensive Newhouse School learning outcomes listed in the School’s Educational Mission  students in the Public Relations major are expected to achieve the following additional learning outcome:

1. Apply an understanding of management principles related to public relations.

Major Requirements

Newhouse Electives (3 credits)

Public Relations majors are required to take three credits of Newhouse electives.

Total: 38 Newhouse credits required.