2017-2018 Undergraduate Course Catalog 
    Dec 05, 2022  
2017-2018 Undergraduate Course Catalog [ARCHIVED CATALOG]

Public Relations, BS

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Rochelle L. Ford, Chair
318 Newhouse 3, 315-443-9347


Rochelle L. Ford, Anthony D’Angelo, William Jasso, Hua Jiang, Dennis F. Kinsey, Joon Soo Lim, Regina Luttrell, Steven Pike, Maria P. Russell

Public relations is the management of communication between an organization and its publics. The public relations program provides students with instruction in the principles, processes, skills, and management of public relations programs designed to attain or maintain inter-organizational or social accord. Students learn the basic skills of writing, graphic design, and oral presentation, as well as the managerial functions of planning, research, campaign development, and evaluation. The program prepares students with a solid ethical foundation, an understanding of diversity and multiculturalism, and an understanding of the use of social media for strategic engagement with an organization’s publics. Emphasis on digital communication, social media analytics, and multimedia storytelling is woven throughout the curriculum. This is a 34-credit major. Students majoring in Public Relations must take the following requirements, and they are encouraged to take internships and other specialized courses as electives.

Student Learning Outcomes in Public Relations

 In addition to the learning outcomes listed in the Newhouse School mission statement, students in the Public Relations major are expected to achieve the following educational goal:

Apply an understanding of management principles related to public relations.

Major Requirements

Total: 34 Newhouse credits required.

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