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    Syracuse University
   
 
  Dec 14, 2017
 
 
    
2017-2018 Undergraduate Course Catalog

Public Relations, BS


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Contact

Rochelle L. Ford, Chair
318 Newhouse 3, 315-443-9347

Faculty

Rochelle L. Ford, Anthony D’Angelo, William Jasso, Hua Jiang, Dennis F. Kinsey, Joon Soo Lim, Regina Luttrell, Steven Pike, Maria P. Russell

Public relations is the management of communication between an organization and its publics. The public relations program provides students with instruction in the principles, processes, skills, and management of public relations programs designed to attain or maintain inter-organizational or social accord. Students learn the basic skills of writing, graphic design, and oral presentation, as well as the managerial functions of planning, research, campaign development, and evaluation. The program prepares students with a solid ethical foundation, an understanding of diversity and multiculturalism, and an understanding of the use of social media for strategic engagement with an organization’s publics. Emphasis on digital communication, social media analytics, and multimedia storytelling is woven throughout the curriculum. This is a 34-credit major. Students majoring in Public Relations must take the following requirements, and they are encouraged to take internships and other specialized courses as electives.

Student Learning Outcomes in Public Relations


 In addition to the learning outcomes listed in the Newhouse School mission statement, students in the Public Relations major are expected to achieve the following educational goal:

Apply an understanding of management principles related to public relations.

Major Requirements


Note:


*COM 346 - Race, Gender, and the Media  or COM 348 - Beauty and Diversity in Fashion Media  can be used to satisfy the diversity requirement instead of COM 344  and an approved course in the College of Arts and Sciences.

Capstone Requirement (3 credits)


This course includes a requirement to complete an ePortfolio to help with career development and assessment

Global Experience Requirement


Total: 34 Newhouse credits required.


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