2017-2018 Undergraduate Course Catalog 
    Feb 20, 2024  
2017-2018 Undergraduate Course Catalog [ARCHIVED CATALOG]

Marketing Management, BS

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Office of Undergraduate Programs, 215 Whitman School of Management, 315-443-2361.


Amiya Basu, Linda M. Cushman, Scott Fay, E. Scott Lathrop, Eunkyu Lee, Tridib Mazumdar, Amanda G. Nicholson, S.P. Raj, Breagin Riley, Susan Smith, Frances Gaither Tucker, Raymond M. Wimer

The marketing management program in the Whitman School is designed for students to encounter all the basic challenges in the industry: how a company decides what to sell, the customers and market to target, and the best means of reaching them. In many courses, students work in project teams-just as professionals do-to create strategies for product development, pricing, promotion, and distribution. Students learn to respond to the demands of competitors, the government, and larger social issues.

Marketing graduates are prepared for broad and promising career options, including advertising and promotion management, business-to-business marketing, consulting, marketing management, marketing research, new product development, product and brand management, retailing and wholesaling, and sales management.

Student Learning Outcomes

  1. Assess key factors in the market environment and link them to marketing management decisions.
  2. Collect and analyze market research data.
  3. Explain how a company selects proper target customers and develops attractive value proposition for them.
  4. Create integrated action plans for product, pricing, promotion, and distribution strategies.
  5. Adapt marketing decisions in response to competitive, regulatory, cultural, social, economic, and technological environments.
  6. Develop creative solutions to marketing problems.
  7. Combine different analyses to make specific strategic marketing plans.
  8. Employ a systematic approach to analyzing current trends in marketing.

Major Requirements

In addition to the MAR 255  core requirement, students majoring in marketing must take the following courses (credit hours in parentheses):

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