Mar 20, 2018  
2016-2017 Undergraduate Course Catalog 
2016-2017 Undergraduate Course Catalog [ARCHIVED CATALOG]

Marketing Management, BS

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Office of Undergraduate Programs, 215 Whitman School of Management, 315-443-2361.


Amiya Basu, Linda M. Cushman, Scott Fay, E. Scott Lathrop, Eunkyu Lee, Tridib Mazumdar, Amanda G. Nicholson, S.P. Raj, Breagin Riley, Susan Smith, Frances Gaither Tucker, Raymond M. Wimer

The marketing management program in the Whitman School is designed for students to encounter all the basic challenges in the industry: how a company decides what to sell, the customers and market to target, and the best means of reaching them. In many courses, students work in project teams-just as professionals do-to create strategies for product development, pricing, promotion, and distribution. Students learn to respond to the demands of competitors, the government, and larger social issues.

Marketing graduates are prepared for broad and promising career options, including advertising and promotion management, business-to-business marketing, consulting, marketing management, marketing research, new product development, product and brand management, retailing and wholesaling, and sales management.

Major Requirements

In addition to the MAR 255  core requirement, students majoring in marketing must take the following courses (credit hours in parentheses):

Junior and Senior Year


All marketing management majors are required to take MAR 356 . Other major courses depend on career objectives and should be selected with the assistance of a major advisor. Management electives in the major area of specialization are identified for each marketing management student in consultation with a departmental advisor.

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