BAN 664 - Social Media and Data for the Music Business

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring

Crosslisted with MBU 664
Double Numbered with BAN 364
The objective of this course is to provide exposure to the use and management of social media, including strategies for applying social media to the promotion, distribution and sale of music and entertainment. Additional work is required of graduate students.