2024-2025 Graduate Course Catalog 
    
    Oct 28, 2024  
2024-2025 Graduate Course Catalog

ADV 608 - The Power and Promise of Data

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Double Numbered with ADV 408
This course will introduce you to the abundance of data being created and collected by marketers. You will learn what information is being collected, how it is being collected and how to make sense of it all. Additional work is required of graduate students.