MAR 652 - Pricing Strategies for Products and Services

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring

Double Numbered with MAR 452
Focuses on process of pricing decisions for products and services. Builds on conceptual foundations of economic and psychological theories of pricing, principles of optimal pricing decisions, strategies and techniques, analytical tools, and data sources. Additional work required for graduate students.
PREREQ MAR 636, MBC 638