MAR 653 - Marketing Analytics

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring

Double Numbered with MAR 453
The course will focus on three aspects of analytical marketing: survey research, managing and synthesizing data from multiple sources, and data analysis and decision making, including regression analysis, choice modeling and classification, principal component analysis, and both cluster and conjoint analysis. Additional work for graduate students.