2024-2025 Graduate Course Catalog 
    
    Jan 07, 2025  
2024-2025 Graduate Course Catalog

MAR 757 - Managing Innovative Products and New Ventures

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Problems in developing new products and new corporate ventures. Designing innovation strategies, risk taking, technology planning, evaluation of new product proposals, and managing the innovation team.
PREREQ MBC 636