MAR 655 - Customer Relationship Management with Systems Applications and Products

Martin J. Whitman School of Management
3 credit(s)

Crosslisted with MIS 655, SCM 655
Integration of marketing, supply-chain and technology management aspects of customer relationship management. Operational, analytical and collaborative processes supported by SAP’s integrated software. Actual use of SAP software, including Business Data Warehouse, with best-practice processes.