2024-2025 Graduate Course Catalog 
    
    Oct 28, 2024  
2024-2025 Graduate Course Catalog

ADV 523 - Digital Branding and Strategy

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Examines the transformative role that digital media (websites, social networks, blogs, wikis, mobile) have on the advertising industry. How consumers are reached and interpret the message from these digital platforms.
PREREQ ADV 604