2024-2025 Graduate Course Catalog 
    
    Dec 17, 2024  
HELP
2024-2025 Graduate Course Catalog
Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

ADV 509 - Advertising Research and Planning: A Case Study Approach

S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Students will learn how to apply theory and practice of advertising research by analyzing cases and studies in marketing communications and academic publications. Account planning, qualitative, and quantitative research skills are emphasized.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Catalog Navigation
  Catalog Home
  General Information
  Academic Rules
  Academic Offerings
  Other Programs
  Courses
  School of Architecture
  College of Arts and Sciences
  School of Education
  College of Engineering and Computer Science
  David B. Falk College of Sport and Human Dynamics
  School of Information Studies
  College of Law
  Martin J. Whitman School of Management
  Maxwell School of Citizenship and Public Affairs
  S.I. Newhouse School of Public Communications
  College of Professional Studies
  College of Visual and Performing Arts
  SUNY-ESF (Partner Institution)
  Archived Catalogs