2024-2025 Graduate Course Catalog 
    
    Oct 28, 2024  
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2024-2025 Graduate Course Catalog
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ADV 509 - Advertising Research and Planning: A Case Study Approach

S.I. Newhouse School of Public Communications
3 credit(s) Every semester
Students will learn how to apply theory and practice of advertising research by analyzing cases and studies in marketing communications and academic publications. Account planning, qualitative, and quantitative research skills are emphasized.


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