ADV 408 - The Power and Promise of Data

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring

Double Numbered with ADV 608
This course will introduce you to the abundance of data being created and collected by marketers. You will learn what information is being collected, how it is being collected and how to make sense of it all. Additional work is required of graduate students.
PREREQ ADV 307