RMT 457 - Electronic Retailing and Marketing

Martin J. Whitman School of Management
3 credit(s) At least 1x fall or spring

Crosslisted with MAR 401
Overview of current e-tailing practices in business to consumer marketplace. Internet technology and capabilities.
PREREQ MAR 255 OR MAR 301 OR RMT 301
Shared Competencies Information Literacy and Technological Agility