PRL 424 - Public Relations Management and Leadership

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring

Double Numbered with PRL 624
Students learn the responsibilities of managing a public relations department in various organizational settings; historical and current management theories and practices are applied to the public relations function. Additional work required of graduate students.
PREREQ PRL 315 and (PRL 215 or PRL 376)
Shared Competencies Critical and Creative Thinking; Communication Skills; Ethics, Integrity, and Commitment to Diversity and Inclusion