|
|
|
Feb 02, 2025
|
|
2023-2024 Graduate Course Catalog [ARCHIVED CATALOG]
|
MAR 755 - Marketing Communications StrategyMartin J. Whitman School of Management
3 credit(s) At least 1x fall or spring
Managerial aspects. Determination of promotional budgets, planning and building promotional effectiveness, scheduling and monitoring promotional impact.
PREREQ MBC 636
|
|
|