2023-2024 Graduate Course Catalog 
    
    Dec 21, 2024  
2023-2024 Graduate Course Catalog [ARCHIVED CATALOG]

MMI 606 - Content Management, Development and Innovation

S.I. Newhouse School of Public Communications
3 credit(s) At least 1x fall or spring
Double Numbered with MMI 306
This course teaches the principles of content development, optimization, and management practices, including SEO and analytics, to empower communications professionals to create, optimize, and deliver digital content across a multitude of channels now and in the future. Additional work required of graduate students.