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May 11, 2024
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2023-2024 Undergraduate Course Catalog
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IST 322 - Digital Strategy & Analytics for the WebSchool of Information Studies
3 credit(s) At least 1x fall or spring
Students will learn to drive business value through a deep understanding of web analytics. Course includes examination of web analytics models, factors affecting search engine rankings, and inbound tactics including pay per click campaigns.
Shared Competencies Scientific Inquiry and Research Skills
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